
Paul Somerville
Editor-in-Chief & Hardware Manager
Recent Posts Written
About Paul
Sr. Mechanics Manager & Acting Field-Operations Manage
Managed in a warehouse and out of warehouse operations for SF, including 24 contingent workers. Doubled SF scooter fleet while reducing headcount by 47%. Created and documented repair processes which resulted in a significant reduction in repair costs and time. Worked closely with engineering team to create SOPs. Reduced parts costs by 50% through accurate forecasting, auditing, and waste reduction. Position was eliminated due to warehouse/operations closure from COVID-19.
Inventory Manager & Interim MRO Manager
Led a team of 18 direct reports. Doubled repair output in first 8 weeks. Simultaneously decreased labor cost by 13.5%. Created hardware improvements which reduced certain types of vandalism by 80%. Worked with product team to integrate these changes into existing and future scooters. Created and implemented new systems to improve accuracy of inventory management.
Mechanic, Fabrication & Research
Restored high value ($1M+) European sports cars and race cars. Performed complete vehicle disassembly, documentation, diagnostics, repair, sourcing, testing and research for historical accuracy. Overhauled components, and fabricated missing parts. Responsible for final Q.C. and track side diagnosis/repair of race cars.
Co-Founder & General Manager
Managed business operations of motorcycle dealership as co-founder/co-owner. Profitable at three months. Remained profitable thereafter. Refurbished motorcycles as lead mechanic, negotiated purchase price and set (fixed) sale prices of motorcycle inventory. Personally sold over 1,000 motorcycles. Sold business on May 1, 2016.
Sr. Product Line Manager
Responsible for all aspects of marketing and commercialization of pulsed UV Lasers (from product definition through product obsolescence). Introduced 3 new products in first 6 months with Coherent. Responsible for developing and executing long and short term product-plans and road-maps. Worked directly with key clients to understand customer and market needs to assist the company's product development activities. Provided 12 month rolling forecast, prioritized manufacturing allocation.
Product Manager, OEM Lasers
Successfully introduced new high repetition-rate 1W UV laser. Worked closely with sales and engineering departments to develop new products, plans, and managed updates to existing product line. Developed and implemented company-wide go-to-market plans, worked with all departments to execute. Provided a six month rolling forecast, and prioritized manufacturing allocation.
Bachelors in Applied Physics, Mathematics Minor
Sonoma State University, Rohnert Park, California
Paul has Owned...
Too many motorcycles to count. All we know is that it is more than 1,000!
Paul's Picks

Apollo Air
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec euismod, ligula id aliquet bibendum, mauris mi mollis purus, id efficitur purus neque non diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae;
Button