Heybike

Heybike covers an unusually wide price and product range, with models commonly selling from around $500 to $2,500. Its lineup includes folding fat-tire bikes, commuters, utility bikes, full-suspension models, carbon-frame bikes, mid-drive options and compact electric pit bikes such as the Villain.

Heybike operates an extensive U.S. direct-to-consumer business, although its global corporate headquarters is not prominently disclosed on its consumer-facing website. The brand’s main differentiator is feature density: large batteries, suspension, high-output motors and unusual configurations are often offered for less than comparable products from established bicycle companies.